Around the Net
Baylor To Build Brand On Tuesday Night
- Waco Tribune, Monday, December 28, 2015 8 AM
When on Tuesday night the Baylor Bears battle the North Carolina Tar Heels in the Russell Athletic Bowl in Orlando, Baylor will use it as a marketing opportunity, with billboards, newspapers, and television and radio spots. John M. Barry, VP marketing and communications and CMO at Baylor, said the game “Provides a distinct opportunity for us to build institutional brand…its strong academic programs and distinct Christian mission." The “Called To” campaign highlights the various ways students and faculty find their calling at Baylor.
