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Auf Wiedersehen, 'Das Auto'
- Detroit Bureau, Tuesday, December 29, 2015 10 AM
Volkswagen AG plans to revise its “Das Auto” advertising slogan simply to “Volkswagen” due to concerns over appearing too arrogant. The move comes as the German automaker tries to claw its way out of the morass created by its diesel emissions scandal. The company’s public relations arm met with 2,000 senior executives in Germany recently to find ways to improve the company’s profile. The new campaign doesn’t entirely replace the 8-year-old “Das Auto” slogan, but "Volkswagen" by itself will be the new tag.
