Gone are the days when men dominated the new-car buying process. Women now buy – or at least influence – more than half of the vehicles sold in the U.S., according to various
studies. But there’s still a big gender gap when it comes to the vehicles men and women choose. More precisely, when they go online – as most shoppers do to research their eventual choice
— women appear to be practical and direct about what they’re looking for — affordable cars and trucks. Men are more interested in sportier, powerful cars and trucks than woman,
according to a study by data service iSeeCars.com.
Read the whole story at Detroit Bureau »