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Study Finds Gender Gap In Car Choices
- Detroit Bureau, Thursday, December 31, 2015 10 AM
Gone are the days when men dominated the new-car buying process. Women now buy – or at least influence – more than half of the vehicles sold in the U.S., according to various studies. But there’s still a big gender gap when it comes to the vehicles men and women choose. More precisely, when they go online – as most shoppers do to research their eventual choice — women appear to be practical and direct about what they’re looking for — affordable cars and trucks. Men are more interested in sportier, powerful cars and trucks than woman, according to a study by data service iSeeCars.com.
