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Asia's Take On Star Wars

Lamplight Analytics finds Japan has the most engaged Star Wars fans in the Far East; Korea has the most creative, and China the most inexperienced, as they are four decades behind. Japan has the biggest legacy with the franchise and is so tuned into the movie that it got its own trailer, which revealed plot points other trailers did not, and therefore went viral. Japanese social-media users had three times as many online conversations as Korean and Chinese users combined.  

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