• Drug Store News, Monday, January 4, 2016 9:26 AM

According to projections from Bizrate Insights, mobile website purchases will increase by as much as 68% from 2015 to 2016. The peak volume during the 2016 holiday season may reach as high as 42%, nearly half of all online orders. This does not include in-app purchases, so total mobile purchases will likely be a higher percentage of all online orders in 2016. Bizrate Insights’ 2016 projections show a clear majority of website purchases going to phones, which represented 33% of all online orders in November. Tablet purchases are expected to stagnate.

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