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Intel, New Balance Partner On Smartwatch, Other Products
- Engadget, Wednesday, January 6, 2016 8 AM
Intel CEO Brian Krzanich revealed that the company has signed a deal with New Balance to produce a sports-based smartwatch. The Android Wear-running device, as described by Krzanich and New Balance CEO Rob Demartini on the CES stage, is designed by runners, for runners. The smartwatch is the first collaborative product for New Balance and Intel, who are partnering for New Balance's "Digital Sport" division, which aims to develop wearable, embedded and analytic technology for athletes.
