The Ad Council has created a spot in partnership with The Bully Project. It features a girl named Lexie who last year posted a picture on Facebook of herself holding a sign that read:
“I got bullied for wearing glasses! Share if you’re against bullying! #StopBullying” She reached out to The Bully Project to help spread her message. The post ended up being shared
more than three million times and many people sent Lexie messages of encouragement. In the Ad Council broadcast and digital video, Lexie and her mother tell their story.
Read the whole story at The Drum »