Budget airline Ryanair has appointed a marketing director from the budget supermarket chain Lidl to be its new marketing operations director. Matthias Wenk, who will join the airline on
Jan. 18, has spent 10 years at Lidl Ireland where he was associate marketing director and head of advertising. At Ryanair, he will oversee all advertising, brand communications and sales and
marketing. Ryanair's chief marketing officer, Kenny Jacobs, said the company is growing traffic, destinations and routes across Europe.
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