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Autonomous Car, Meet Captive Audience

  • The Wrap, Friday, January 15, 2016 8 AM

As cars approach autonomous driving capability in the next few years entertainment companies will have a new captive audience. But what about regulations. “We’re not going to flip the switch. Very slowly over time, little bits and pieces of autonomous driving are going to be installed,” said Mark C. Boyadjis, senior analyst at researcher IHS Automotive. “But that opens up opportunities for entertainment companies…to get more eyeballs in the vehicle.”

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