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AOL Considers Rebranding

AOL is considering a massive image makeover, chief marketing officer Allie Kline tells Business Insider. “The issue … is that there's a disconnect between the parent company and all the brands that are part of it,” BI writes. “For Kline, one of AOL’s biggest priorities for the new year is figuring out its brand and investing in it, even if that means saying goodbye to the name ‘AOL.’”

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