Around the Net
Macy's Measures Impact Of Brand Ads On Social Media
- Retail Dive, Tuesday, January 26, 2016 8 AM
Macy’s wants to take attribution on its social advertising efforts beyond last-click for direct sales. The company tabulated comments, likes, and shares as well as views to measure the impact of its holiday “Wish Writer” brand ad placements on social media. It also used Facebook’s audience tools to target those ads to like-minded viewers.
