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Adidas' New Campaign Offers Dystopian Future

  • Adweek, Tuesday, January 26, 2016 8 AM

Adidas is building a william Gibson-esque future and telling people they can escape it in a new campaign for Adidas Originals. The spot shows four real influencers walking through an urban future of gangs, dehumanized humans, gangs and and trash-can fires. Terence Neale filmed the campaign, by creative agency Johannes Leonardo, in various locations throughout Europe and Africa.

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