• Globe and Mail, Wednesday, January 27, 2016 10 AM

Ipsos Reid is out with its “Most Influential Brands in Canada” roster. The research has found that the most influential brands also tend to outperform on the stock market. In other words, tech brands dominate: Amazon, Samsung and Netflix have all moved up significantly since Ipsos first conducted the study in 2011. Ipsos chief operating officer Steve Levy said these represent brands that people interact with most often, as presence in people’s day-to-day lives, more than advertising, correlates with influence. “You could refer to it as earned media,” he said.

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