Around the Net
Twitter Hires AmEx's Head Of Digital Partnerships As CMO
- Adweek, Wednesday, January 27, 2016 10 AM
Less than two days after news that several key leaders were leaving the company, Twitter has named American Express executive Leslie Berland as its new CMO. Twitter CEO Jack Dorsey welcomed Berland via Twitter this morning, confirming rumors that the former financial services executive would fill the role. Berland joins the company right as the heads of product, engineering, human resources and Vine all exit. At AmEx she oversaw advertising, media, sponsorship, content, branding and digital sponsorships for the financial brand.
