• Fortune, Friday, January 29, 2016 10:12 AM

Plenty of technology companies have started popping up as advertisers during the Super Bowl, shelling out big dollars for a 30 second commercial. This year, e-commerce juggernaut Amazon is the latest tech giant to air a commercial during the Super Bowl on February 7 , featuring its Echo voice controlled speaker/home automation device, and Alexa, the digital assistant that controls Echo. The sneak peak of the commercial, which you can watch below, features actor Alec Baldwin and former football player Dan Marino planning a Super Bowl party and asking Alexa things like what a snack stadium is.

Read the whole story at Fortune »