Commentary

Data Can Reinforce, but It Can Also Surprise

At our Marketing Politics Conference, Cooper Reves, Digital Director, America Rising PAC recounted a time when he was able to supplement a campaign’s intent based on data with analytics to better define and reach their target audience. 

Listen to more anecdotes and strategies at our Marketing: Politics event site. 

1 comment about " Data Can Reinforce, but It Can Also Surprise".
Check to receive email when comments are posted.
  1. Doug Garnett from Protonik, LLC, February 10, 2016 at 12:37 p.m.

    Responding to the headline... If your big data work doesn't surprise, you're not asking questions that matter. Or if you are, then you're not listening well to what the data has to reveal.

Next story loading loading..
About the Author

Steve Smith is Editorial Director of Events for MediaPost