Commentary
Data Can Reinforce, but It Can Also Surprise
- by Steve Smith , Staff Writer @popeyesm, January 29, 2016
At our Marketing Politics Conference, Cooper Reves, Digital Director, America Rising PAC recounted a time when he was able to supplement a campaign’s intent based on data with analytics to better define and reach their target audience.
Listen to more anecdotes and strategies at our Marketing: Politics event site.
Steve Smith is Editorial Director of Events for MediaPost
Responding to the headline... If your big data work doesn't surprise, you're not asking questions that matter. Or if you are, then you're not listening well to what the data has to reveal.