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Amazon's Plans For Retail

  • Re/code, Thursday, February 4, 2016 10 AM

The man behind the Kindle is behind Amazon’s bricks-and-mortar book store project. And it’s going beyond books. Steve Kessel, a longtime Amazon executive, joined Amazon in 1999 and left in 2011 or 2012. He’s back, but the specifics of Kessel’s project had been a secret internally, though the first store is open now in Seattle. A retail patent application filed last year hints at a technology that lets customers pick an item from a shelf and automatically be charged for it upon exiting the store.

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