Audi is touting its new R8 supercar in the Super Bowl with a new spot featuring David Bowie's “Starman.” The ad, “Commander,” features a retired astronaut,
who is lost in the past, and has lost his interest in the present, including in food, a bad sign. His son shows up, and puts him behind the steering wheel of his R8 V10. As the two slice through
mountain switchbacks, a smile comes on the astronaut’s face as we see flashbacks to his greatest day. It also brings back David Bowie’s greatest day, musically: the “Ziggy
Stardust” album.
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