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Supplements Big Growth Opportunity For Supermarkets

Industry experts and natural product associations say grocery retailers can make a lot on healthy pills. It’s not small change, but $37 billion, in the rapidly growing category that includes vitamins, minerals, herbs, sports and nutrition, and other specialty products. Today mainstream retailers sell less than a third of the category, according to Eric Pierce, director of strategy and insights for "Supermarket News" sister publication "New Hope Media 360."

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