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Nielsen Study Shows TV Ads Drive Twitter
- The Drum, Monday, February 22, 2016 8:04 AM
New research from Nielsen suggests TV advertising is driving earned media on Twitter for brands. For example, Nielsen examined a personal care brand that ran 84 ads across 24 days of one season of a professional sports league. Nielsen found that on placement dates, fans tweeting about the game sent 165% more tweets about the brand than they did before the campaign started.
