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Can Publishers Survive Ad-Blocking Boom?

  • Guardian, Monday, February 22, 2016 2:05 PM
Like many publishers, The Guardian is considering the implications of the ad-blocking boom. “The biggest news for media owners in the UK last week was that a phone company, Three, is introducing adblocking across its network,’ it writes. “Essentially this means that if you have a Three mobile phone, you will no longer see ads on the articles and pages you look at on your phone.”

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1 comment about "Can Publishers Survive Ad-Blocking Boom?".
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  1. Chuck Lantz from 2007ac.com, 2017ac.com network, February 22, 2016 at 8:48 p.m.

    The ad-blocking boom is not a crisis, just a fork in the road. While the current crop of apps block  ads that are presented in the currently popular manner, they cannot easily block ads done the old fashioned way. For example, this comment has been sponsored in part by Nikon cameras and Sigma lenses, two companies whose products I often use and highly recommend. 

    Block THAT, suckahs!

    PS: I am being dead serious. When the game changes, change your game.   

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