• The New York Times, February 4, 2005, Friday, February 4, 2005 11:01 AM

The New York Times, February 4, 2005
When the year's largest television audience convenes for the Super Bowl on Sunday, advertisers will be spending an estimated $2.4 million for each 30-second cinema-quality commercial. But just as important to many of those same advertisers is the $1.50 or so a mouse click that they may spend on the Google Internet search site, at any hour on any day, for a few words of plain text that will link prospective customers to the advertisers' Web sites.

Read the whole story at The New York Times, February 4, 2005 »