It’s called “Ingenuity for Life” and shows how Siemens technology impacts society. The campaign, via the New York office of Ogilvy & Mather, includes print, online,
video and social media. The campaign includes three videos and print ads that contrast business and people stories side-by-side to show how Siemens' technology impacts not only industries, but
communities and people.
Read the whole story at Advertising Age »