• by Fern Siegel , Yesterday

Disney+ and Hulu devised a novel way to promote its shows.

The streamers' "The Drama You Want" campaign by Callen outlines the suspense content — with a bonus. Influencers will help drive visibility for the marketing campaign, which runs on OOH, AV, digital and social. But some of the networks' most popular dramas are now items listed on Facebook Marketplace.

Moments from series such as "Paradise," "High Potential," "Lost," Marvel Television’s "Daredevil: Born Again" and Marvel Television’s "Wonder Man" are represented.

The TV-inspired inventory includes:

• Homemade clock radio for bedroom or bunker ("Paradise")

• advertisement

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  4 aux fur coats ("High Potential") 

• Jar filled with strange black smoke ("LOST")

• Large piece of airplane + black box ("LOST")

• Nelson Murdock Page Attorneys at Law door ("Daredevil: Born Again")

• Milk carton with missing actor ("Wonder Man")