• AdExchanger, Friday, February 26, 2016 9:05 AM

Beacons might not work for every business. But for a company like Live Nation Entertainment, owner of ecom platform Ticketmaster and a bunch of major music festivals (Lollapalooza, Bonnaroo, C3, Electric Daisy), beacons offer significant value-add for sponsors. Following a two-year pilot, Live Nation this year will roll out a location-powered platform, designed to help sponsors continue their relationships with customers before a festival begins and after it ends. There's no set release date for the features, which will be available to brand sponsors of Live Nation's festivals.

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