Coca-Cola is planning a wider rollout for a successful virtual reality headset strategy launched last year with Fanta, hoping to encourage more consumers to recycle cardboard packaging and
pair it with a smartphone to create a content viewer. The beverage giant is the latest marketer to consider how to take advantage of the opportunity for more immersive experiences offered by
virtual reality. The technology has been a big topic at Mobile World Congress this week and is the focus on new strategies from the New York Times, Retale and others.
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