Around the Net
Tide of Visitors Flood Coldwater Challenge Site
- ClickZ, February 7, 2005, Monday, February 7, 2005 10:11 AM
An online viral campaign for Procter & Gamble's new Tide Coldwater detergent drove 904 percent more traffic to Tide.com in its first week. Traffic increased by another 300 percent in the second week. That's according to statistics from research firm Hitwise.
