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Always Creates 'Like A Girl' Girl-Power Emojis

  • Adweek, Thursday, March 3, 2016 8 AM

For the new "Like a Girl" spot, Leo Burnett interviewed girls and asked them how they feel about the emoji set today. "Society has a tendency to send subtle messages that can limit girls to stereotypes," says documentary filmmaker Lucy Walker of Pulse Films, who directed the spot. "As someone who has studied sociolinguistics, I know the kind of impact even seemingly innocuous language choices can have on girls."

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