A new free mobile game could increase volunteerism at national parks and result in a $50,000 donation to the National Park Foundation.
“Save
the Park” features four characters who accomplish volunteer tasks in three different parks, challenging players to experience in a virtual environment the impact they can have on park
conservation and stewardship. The game also introduces facts about specific national parks and directs players to NPS.gov to explore volunteer opportunities
in their local national parks. Players also can share elements of the game experience socially.
Schell Games, working under a contract with Games for Change, developed the mobile
game using a $250,000 grant from American Express. It has produced games for PBS Kids, the Fred Rodgers Company and Walt Disney. “Save the Park” is available for free on iTunes.
For every download of the game in 2016, the American Express Foundation will make
a $1 donation to the National Park Foundation, up to $50,000.
“By creating characters and storylines that showcase realistic ways that people can support park conservation, we
hope the game will provide a jumping-off point for people who care about the environment to picture themselves actively participating,” Meredith Hahn, vice president of corporate social
responsibility at American Express, tells Marketing Daily.
One of the game’s characters is Simone, a fourth-grade junior ranger, created to demonstrate that
people of all ages can participate in volunteerism in the parks, says Susanna Pollack, president of Games for Change. Additional characters include Ben, a wildlife lover; Mei, an environmental
champion; Luna, a citizen scientist; and Andre, a culture concierge.
“While the game was made for Millennials, the beauty of it is that it can appeal to people of all
ages,” Pollack says. “Games can be a great way to expose people to an experience that they may never have considered before.”
Park officials believe “Save
the Park” will help the Department of Interior achieve its goal of boosting community volunteers on public lands to 1 million by 2017.
“With more than 400 parks across
the country that protect and preserve America's landscapes, culture and history, we can’t do it alone,” NPS Director Jonathan B. Jarvis said. “Volunteers serve important roles in
many of our national parks.”
A total of 11 reviewers give the game a five-star rating with very positive comments.
One reviewer said this: “Very fun.
Characters and environments have lots of appeal. Brings great awareness to volunteering at National Parks — something I really hadn't considered before, but now I'm interested. Especially the
artists' programs that I never knew about before.”