Gizmodo Media Group, Smithsonian, Uproxx have enhanced their respective publications.
Smithsonian magazine has added a new section called "Prologue" in the June issue and online. The
section focuses on innovation and technology in an overview of the future. It also addresses how history has impacted everything from talk shows to medicine.
For example, “Up in the Air” by Charles Fishman focuses on entrepreneurs experimenting with the idea of sending people to live, work and
vacation in space.
“Lucky Break” by Peter Andrey Smith examines how one girl’s accident led to the creation of the common
medicine bacitracin. “Designing Tomorrow” by Justin Davidson features architect Bjarke Ingels, who built a new pyramid-shaped apartment complex in New York and is now mapping out a plan
for the Smithsonian building in Washington, D.C.
Separately, Fusion Media Group has launched a new parenting vertical called Offspring, an effort
by the editors of Lifehacker.
Samsung is the launch partner.
Melissa Kirsch, editor-in-chief
of Lifehacker, stated: “Offspring takes the DNA of Lifehacker—smart solutions, delightful hacks, ingenious upgrades—and customizes it for busy
parents.”
Lifehacker is part of the Gizmodo Media Group, which includes includes Gizmodo, Deadspin, Jezebel, Kotaku, Jalopnik, The Root
and Fusion. These sites along with The Onion, The A.V. Club and Clickhole make up the digital division of the Fusion Media Group.
Offspring is the second new vertical Gizmodo Media Group has launched this year. The first was Compete, an e-sports site from the editors of
Deadspin and Kotaku, with Gillette as the launch sponsor.
To round up the week, Uproxx, an entertainment and pop culture
site targeting millennial males, also added a new section dedicated to style. It will be curated by Zoo York cofounder Eli Morgan Gesner.
The style
section's launch partner, 1800 Tequila, will promote the brand’s “Just Refined Enough” campaign with a three-part video series produced by Uproxx called "Refined from the
Raw."
In the series, designer Waraire Boswell will make a suit entirely from raw materials, which will be worn by an NBA player at the ESPY's Red
Carpet event on July 12 and later auctioned off for charity.