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What Websites Do to Turn On Teens

Wired, February 8, 2005
If you're designing a website aimed at teenagers, you'd better not make the text too small. That's not because teens have bad eyes, but because teenagers tend to lean back in their chairs when they're at their computers. That advice and much more about how websites for teens should be different from those for adults can be found in a study recently completed by Jakob Nielsen, a principal at the Nielsen Norman Group. Since three-quarters of American teens are web users, the economic incentive for web designers to get it right is huge.

Read the whole story at Wired, February 8, 2005 »

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