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Sex In Advertising Predates Kinsey, Masters & Johnson

Scantily clad young women and buff young men draw a viewer’s attention — but brand-name recall is lower after someone sees an ad for the first time, researchers have found. Ads with sexual content often have a basic message: “If you desire more love, more intimacy, more romance,” the product will help.

Read the whole story at Athens [Ohio] Banner-Herald »

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