DDB New York promoted Hannah Fishman from group creative director to executive creative director, and hired Cam Hoelter and Cheryl Horsfall as executive creative directors. All three report to Icaro
Doria, chief creative officer of DDB New York. Fishman joined DDB New York in 2015, working as global group creative director on Johnson & Johnson beauty brands like Clean&Clear. In her new
role, she will oversee the creative globally and locally for Electrolux and Frigidaire, and will continue to lead creative on the agency's Johnson & Johnson beauty brands. Australian-born Hoelter
joins the New York team from DDB Sydney where he was deputy executive creative director, working on clients including McDonald's and Volkswagen Commercial Vehicles. During this time, Hoelter was
instrumental in winning eight Cannes Lions, three of which were gold. After ten years at Digitas Health as vice president, group creative director, Horsfall joined DDB New York to lead the Merck
account. She has previously worked on clients such as IBM, The New York Times, Chantix, Eliquis and Sculptra Aesthetic. At Digitas Health, Horsfall was the creative lead on Pfizer's Women's Health,
where she helped sell the concept of an unbranded social platform complete with open space for postmenopausal women to share experiences, educate one another, and offer support. "These are exciting
times at DDB New York as we continue to build a strong creative team with diverse backgrounds and capabilities," said Doria. "Hannah has done a brilliant job driving the creative agenda of Clean &
Clear in the US and globally; Cheryl is a game changer with a passion for emerging tech and healthcare; and Cam's outstanding creative leadership is evidenced by his time spent at DDB Sydney where he
oversaw creative for some of Australia's biggest and most iconic brands.
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