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Brita Readies National Campaign Featuring Curry

Brita plans to make a splash with the first national campaign starring its recently signed spokesman, reigning NBA MVP Stephen Curry. Curry will be at the center of a project, "Splash Studio." The campaign will direct people to create an original commercial intended "to make water a star (showing that) the beverage that can go toe-to-toe with the best that beer or soda can offer."

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