Big tech and media companies could not have foreseen this potentially disruptive hitch to their grand strategies. Like the blogging phenomenon, podcasts have come out of nowhere to attract an
enthusiastic grassroots following. They're being generated by a wide cast of characters - from professional broadcasters to rank amateurs. Listeners can download shows to their computers, or, with a
bit of know-how, automatically export shows to an Apple iPod - hence the term "podcast" - or any MP3 player.
Read the whole story at USA Today, February 9, 2005 »
