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Marketers Kick Soccer Sponsorship Spend In To U.S. Record $330M

Thanks in large part to such companies as Adidas, Anheuser-Busch, Mondelez, Nike, Under Armour, PepsiCo and Coca-Cola, sponsorship spend on soccer in the U.S. is expected to set a record of $333 million in 2016. That is up nearly 10% from 2015, according to research firm IEG, Chicago.

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