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Samsung Differentiates Brand By Connections Of Appliances

  • Gadget, Wednesday, March 16, 2016 9:05 AM

We have seen many incentives to buy new smartphones, from TV sets to DVD players to fridges. These usually bore little relation to the handsets themselves, and often carried completely unrelated brand names. As the Internet of Things comes closer to everyday reality, it might just start making sense to buy bundles of appliances that can connect to each other. While the everyday reality of a connected universe of appliances is still years away, the possibilities are already becoming apparent on showroom floors. Monitoring a home washing machine from a smartphone at work? Turning on the lounge air conditioning while still in the traffic? All ready for prime time. It is for this reason that Samsung’s vast empire of consumer appliances, smartphones, components and experimental devices is beginning to emerge as a potential differentiator from brands that compete head-on in one or two product categories.

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