Celebrity endorsements have been around as long as there've been celebrities -- and media. After some of the awkward fits and starts inherent to any new medium, celebrity shills have become, if not a
staple, at least a fixture in online marketing. Over the past year or so, a handful of major brands have associated themselves with A-list talent in ways that are stunning, surprising, and
extraordinarily innovative.
Read the whole story at ClickZ, February 11, 2005 »
