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Twitter Celebrates 10th Birthday, But Do Millennials Tweet?

  • Adweek, Tuesday, March 22, 2016 8 AM

Twitter's user growth has been stuck in a slump for a while, and questions are not going away anytime soon about whether it will be able to spur a turnaround by attracting Gen Z and younger Millennials. No, not when kids flock to mobile apps like Snapchat, Instagram and Kik as they steer clear of their parents on Facebook—without giving a second thought to Twitter, seemingly.

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