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Yuengling Looks To 360 Effort To Build Awareness

Pennsylvania-based Yuengling's may have become a household name in the Philadelphia region since it opened nearly two centuries ago, but that may not be true elsewhere. Enter Pottsville, Pa.-based D.G. Yuengling & Son Inc.'s largest marketing campaign in its history, which aims to raise the brand's awareness beyond the presence it established over its nearly 187 years in the business.

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