Pennsylvania-based Yuengling's may have become a household name in the Philadelphia region since it opened nearly two centuries ago, but that may not be true elsewhere. Enter Pottsville,
Pa.-based D.G. Yuengling & Son Inc.'s largest marketing campaign in its history, which aims to raise the brand's awareness beyond the presence it established over its nearly 187 years in the
business.
Read the whole story at BizJournals »