• Globe and Mail, Friday, March 25, 2016 10:16 AM

The conference has been forever changed since the rise of social media, and now a second-wave of low-cost, high-impact technology is disrupting the circuit once again. The three major trends that seem to be on the rise on the conference scene are beacon-based personalization, virtual experiences and gamified networking. Let’s have a deeper look into each. It’s not enough to have a conference app that displays all your event has to offer. Attendees expect a tailored experience, and that’s just what beacon technology has allowed conferences to do more successfully than ever before. A technology conference held in Melbourne called, Pause Fest, made use of iBeacon by pushing alerts to their companion app that notified attendees of everything from keynote speakers performing near them to providing them with more information on things like installations they’re viewing.

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