June 3 - 6, 2024
Around the Net
Life Insurance Companies Lighten Up Marketing
- The New York Times, Monday, March 28, 2016 8 AM
Life insurance is optional, and most people do not think about buying it until marriage, the birth of a child or another significant event. Its complexity and people’s misperceptions about how much they need and what it costs can drive people away. To break down some of these barriers, companies are trying new marketing approaches to reach consumers more directly and make the buying process easier.
