qsr

Keep Your Shoes Off My Pancakes: Waffle House Sandal Collab

 

Waffle House has joined the recent flood of QSR fashion collaborations with its latest partnership with Chaco footwear.

The southern diner staple has created two different Waffle House-branded Chaco sandals. The Waffly Good design “features a crisp, golden waffle pattern inspired by the breakfast classic, a hidden love letter to the chain on the underside, and an exclusive Chaco x Waffle House badge.”

The Secret Menu features a sleek black strap “adorned with Waffle House's iconic yellow lettering and the signature Waffle House diner diamond pattern on the reverse of the webbing.”

Both limited-edition sandals are the outdoor Z/1 model, one of Chaco’s most popular designs. The sandals are actually repairable through the brand, which says it saves more than 20,000 sandals a year from going into landfills.

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"At Waffle House, we're all about bringing people together," said Katie Templeton, director of marketing, in the announcement. "It’s not just about food—it's about the joy of shared moments, whether you're at the table or on the trail."

The Chaco x Waffle House sandals are available now at chacos.com while supplies last.

"In a time where food culture and fashion are colliding, this unlikely pairing feels right at home," said Rose Fulbright, Chaco marketing director, in the announcement.

The partnership with Chaco marks the latest collab for Waffle House, which previously has partnered with Adidas for waffle-themed golf shoes for the 2022 Masters Tournament. The brand has also teamed up with Onward Reserve on a limited edition T-shirt and partnered with Champion on a Waffle House sweatshirt.

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