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Air France Delays Campaign After Brussels Attacks

  • Adweek, Monday, March 28, 2016 8 AM

Air France was supposed to launch a new ad campaign on March 22 in its home country, but decided to hold it back after the terrorist attacks in Brussels the same day. The company's move underscores how nimble brands need to be in moments of international crises. The airline had been running a spot from its dreamy 2015 "France Is In The Air" campaign during CBS's March Madness broadcasts in the New York City market.

Read the whole story at Adweek »

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