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Pepsi Offers Dumbbell For Those Working Out

  • Adweek, Wednesday, March 30, 2016 8:03 AM

Pepsi is tapping into its healthier side—sort of, maybe—by transforming its two-liter Pepsi Light bottle into a two-kilogram dumbbell. While Pepsi Light is calorie free, it's not generally the kind of beverage the fitness community goes nuts for, which makes the packaging a little confusing. The design is cool and functional, but it might have made more sense for Gatorade (a PepsiCo brand).

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