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Coke To Teach World To Sing Via Cans
- Advertising Age, Thursday, March 31, 2016 8 AM
In the next phase of its "Share a Coke" campaign, the cola giant starting in April will put song lyrics on packaging pulled from more than 70 popular songs. Lyrics cover a range of music, from rock 'n' roll classics like Queen's "We are the Champions" to patriotic songs such as "Proud to Be An American" by Lee Greenwood.
