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Chipotle Looking To Open Burger Chain

Taco and burrito maker Chipotle Mexican Grill Inc. is developing a new burger chain called Better Burger. Chipotle filed a trademark application for the term “Better Burger,” earlier this month, according to U.S. Patent and Trademark Office records. A Chipotle spokesman said on Wednesday that the burger effort was in the works before last July, when a wave of disease outbreaks hit the restaurant chain.

Read the whole story at The Wall Street Journal »

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