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Samsung Faces Lawsuit By Pele Over Ad

Pele’s $30 million lawsuit contends that Samsung knowingly used a man who “closely resembles” the Brazilian icon in a major marketing campaign. Pele’s suit follows a $8.9 million victory last year by Michael Jordan over grocery store Dominick’s. It might come as no surprise that the attorney Pele has secured for representation in the suit was the same one Jordan used against Dominick’s.

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