- Adweek, Friday, April 1, 2016 10:15 AM
In an April Fools prank that you probably wish was actually real, the insurance brand created a new product called "Election Insurance." The idea, from Leo Burnett Chicago, taps into a
poll from Vox which showed that 28% of voters would actually consider leaving the country, or moving to Canada, if the candidate
they don't like wins the election.
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