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Listerine Launches 'Bring Out The Bold' Effort
- Advertising Age, Tuesday, April 5, 2016 8 AM
Fashion and apparel marketers long have tried creating lifestyle brands, but not so much sellers of mouthwash -- until now. Johnson & Johnson's Listerine launches a global "Bring Out the Bold" campaign in more than 80 countries starting April 4 around the idea that people who use its products most are just more adventurous.
